We’ve built and audited a fair number of tech company websites around Surrey over the past couple of years — software shops off King George Boulevard, IT service providers near Guildford, a couple of small SaaS teams working out of Innovation Boulevard. The pattern we keep running into isn’t really a design problem. It’s that the site was built like a digital business card instead of something that actually does work for the company.
That matters more for tech companies than almost anyone else. Your buyers are used to evaluating software for a living, your future hires are comparing you to five other listings on the same afternoon, and a slow or vague website reads as a signal about how you build everything else. Here’s what we’d fix first.
Your homepage has to answer one question in five seconds
“What do you actually do, and who is it for?” That’s it. We still see homepages built around mission statements and stock photos of people pointing at laptops, with the actual product or service buried two scrolls down. If a visitor can’t tell whether you’re a custom software shop, a managed IT provider, or a SaaS product within a few seconds, they’re gone before they read a word of your pitch.
Cut the buzzword layer
“End-to-end scalable solutions leveraging innovative technology” tells a reader nothing. Replace it with the plain version: who you serve, what problem you solve, and one sentence on how. We’d rather see “we build inventory software for Fraser Valley trucking companies” than a paragraph of adjectives.
Case studies do more work than testimonials
A five-star quote is nice. A short case study with a real client name, the problem they came to you with, and a specific outcome is what actually moves a technical buyer. If you can’t name the client, at least describe the industry and the numbers honestly — hours saved, tickets reduced, uptime improved. Tech buyers are trained to be skeptical of vague claims, so specificity is the thing that sets you apart from a competitor’s near-identical homepage.
If you’re hiring, your careers page is part of the funnel too
Surrey has a real, growing pool of developers and technologists coming out of KPU’s Cloverdale programs and the computing science cohort at SFU Surrey, but they’re also getting recruited by companies across the bridge in Vancouver and by fully remote employers who don’t care where anyone lives. A careers page that’s just a mailto link and a stock photo isn’t competing for that talent. Show the team, the stack you actually work in, and what a normal week looks like. That page gets shared around more than founders usually expect.
Technical buyers judge you on technical signals
If you sell software or IT services and your own site takes four seconds to load on a phone, that’s not a minor UX issue — it’s evidence. The same goes for broken mobile layouts, missing SSL padlocks, and forms that don’t work on the first try. We treat page speed, clean code, and basic accessibility as credibility features for tech clients specifically, not just SEO checkboxes. It’s the fastest way to lose a prospect who evaluates vendors for a living.
Local SEO still matters even when your clients aren’t local
A lot of the tech founders we talk to assume local search doesn’t apply to them because their customers are national or the product is remote-first. But your next hire, your landlord, your accountant, local press covering Surrey’s tech scene, and even investors doing diligence are all searching Surrey-specific terms to check you’re a real, established company and not a shell. We’ve written more about that side of things — the infrastructure, talent pipeline, and networking scene behind Surrey’s growing tech sector and what it means for a company’s website — if you want the fuller picture of why local presence still counts.
Start with the fixes that change outcomes
You don’t need to rebuild the whole site to see a difference. Rewriting the homepage headline, adding two real case studies, and fixing your slowest page are usually enough to shift how a first-time visitor reads your company. The rest — a full redesign, a proper careers section, ongoing content — can follow once those basics are solid.
We’ve been building custom WordPress sites for Surrey businesses since 2010, including a number of local tech and IT companies, and we’re happy to look at what you’ve got and tell you honestly what’s working and what isn’t. Call us at 778-850-0478 or reach out through our contact page if you want a second opinion.